A New Way to see Health Progress

Redesigning how clients understand their health journey by replacing comparison with a personal, biology-based progress reference.

Project Overview

To redesign how clients understand “progress” in Amura’s health program by introducing a biologically grounded, phase-based progress reference model, so that:

Clients stop comparing themselves with other clients
Expectations become realistic and medically grounded
Normal fluctuations and plateaus are not misinterpreted as failure

My Role: Service Designer - I led user and stakeholder research, systems synthesis, and service concept design to reframe how progress is interpreted across the program. I translated behavioural insights into scalable service artifacts, workflows, and implementation guidelines in collaboration with clinical, ops, and tech teams.

Organisation: Amura Health. AI, Chennai

Challenge

Many clients struggled to interpret their progress, often comparing themselves to others, losing motivation during plateaus, or assuming the program wasn’t working when results were non-linear.

Outcome

By making progress visible and interpretable, the system shifted clients from comparing themselves with others to understanding their own biological trajectory. This led to fewer anxiety-driven escalations, more grounded expectations, and better long-term engagement with the program.

This project is not publicly shared due to organisational confidentiality. I’m happy to discuss my work, process, and learnings in detail during interviews or one-on-one conversations.